It also appears when you browse the LinkedIn feed. The headline is listed under their name on the profile page. Now, let’s walk through section by section to identify their relevancy and potential insights. Convenient widgets to check on a user’s profile page include “people you may know” and “people also viewed.” Much the same way a hyperlink in an article takes the reader to a related article, LinkedIn users provide pathways to profiles from the same persona. Use one profile to find more people from the same persona. The bottom of the profile – volunteering, recommendations, publications, and honors and awards – can reveal interesting nuggets. Don’t focus solely on the About or Activity sections at the top. Skim past the underpopulated profiles and spend your time on the detailed ones. Now that you compiled a list of people, you can assess which ones will be most helpful to your research and identify other profiles to add to your tracker. You can create a broad or niche list depending on your filter criteria. To research B2B content marketers, I typed B2B and “content marketers” into the title search field: Then type the job title in quotes, such as “senior procurement manager.” To find people in specific roles, filter for title (under the keywords filter). Pick “current company” to research people at targeted companies. For instance, if you focus on a Middle East-based audience, use the locations filter accordingly. Next to the results view are the filter options – a lot of them, including:Ĭonnections (i.e., degree of connection to your profile)Ĭhoose the filters based on the nature of your research. I usually start with “marketing.”įrom there, click on “people” and “all filters.” It returns over 49.5 million results: Enter a broad descriptive term in the search bar. You first need to generate a list of people to research. In this post, I show you what you can uncover. Researching LinkedIn profiles can provide a wealth of insights. While the process failed to deliver actionable results for my client, it better informed my ability to provide well-developed personas to create more effective content marketing. None of those LinkedIn profiles signaled that type of buying intent. Did they post asking about vendor capabilities? Did they ask for vendor recommendations? Or did they request proposals? The result of my work? Nothing. I analyzed the LinkedIn profiles to identify buying signals. We also had the LinkedIn profiles of those companies’ employees – people who would be likely buyers. We had third-party intent data of companies searching keywords and phrases related to their services. I helped a client with an account-based marketing (ABM) initiative. Unlock Audience Personas With the Power of LinkedIn Profiles
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